Experience
How I got here.
Operations & Head of Sales
Building a consumer goods brand from scratch with my sister — from product concept to pre-launch pipeline across distributors, retail buyers, and influencer partners. Three-channel go-to-market covering e-commerce, retail, and social, with $7K+ in seed funding secured. A lot of learning about what it actually takes to get a product to shelf.
Sales Manager — China to Mexico
Relocated to Shanghai to build B2B pipelines between Chinese manufacturers and Mexican retailers, starting from zero. Opened accounts at Liverpool and Coppel, managed the full cycle from first cold email to signed deal, and launched a private-label line from factory assessment through category launch. A lot of early mornings due to time zones.
Procurement Consultant
Sourced and benchmarked manufacturers in India, generating competitive intelligence that drove a 15% cost reduction through renegotiation — without switching suppliers or disrupting supply. Conducted a full price and quality audit projecting 25–30% savings versus incumbents, and maintained one supplier relationship for future sourcing as they scale.
Sales & Operations
Grew Amazon revenue 200% in six months through category strategy and targeted advertising on Seller Central. Closed distributor agreements and launched retail entry into 10 new stores, handling everything from buyer negotiations to shelf placement. First time building a brand's physical presence from nothing.
BBA in Supply Chain Management
Built the academic foundation — procurement, logistics, operations, financial modelling. Started thinking about where the world's most interesting supply chains actually lived, and realized the answer wasn't in a textbook.